Introduction to Visual Merchandising

Introduction to Visual Merchandising 

Perhaps you are a creative individual with an eye for design; a beginner looking to pursue a retail career in fashion; or an experienced professional wanting to refresh your knowledge, and keep up to date with technological advances in the industry.

Our course will encourage you to think creatively and commercially about retail space, provide an insight into effective in-store displays and store window design, as well as provide an insight into current fashion trends.

Suitable for all abilities and levels of experience, we welcome you to come along, have a go and have some fun!

Course content:

• History of Visual Merchandising
• In-store layouts, sightlines and prime selling spaces
• Using themes and heights within window displays
• Tools and equipment
• Colour palettes analysis and fashion forecasting
• Effective use of graphics and signage within displays
• 5 key principles of design

The workshop is a great fun-packed day of learning, through a blend of theory and table activities and challenges, using fixtures and props. If you are looking to increase your knowledge of product placement and window dressing, or if you already have some experience of working in design, it serves as useful refresher workshop, enhancing your knowledge of modern-day terminology, and Bluewater styling guidance.

You will receive a certificate for completing the course, endorsed by The Learning Shop, North Kent College and Bluewater - and is an excellent addition to your CV. Enhance your understanding of commerce, fashion and retail and join us - the more the merrier!