Introduction to Visual Merchandising

Janet Moore, Retail instructor at The Learning Shop presents: Introduction to Visual Merchandising

For creative individuals wanting to pursue a retail career in Visual Merchandising, and for those with an eye for fashion or design. 

Designed to provide an introduction to the topic of Visual Merchandising, the course will encourage you to think creatively and commercially about retail space, providing an insight into store window design and effective in-store displays.

Suitable for all abilities and levels of experience, we welcome you to come along, have a go and have fun!

Course content:

History of Visual Merchandising

The origins of Visual Merchandising: A timeline showcasing examples of VM through the decades, influential figures in the 20th Century - who created the concept of displaying products as a sales tool?

Themes within window displays

Prime selling spaces in a retail store - and why VM is such a relevant skill in retail and hospitality today

Principles of Design in Visual Merchandising:

Creatively merchandising products within retail and e-commerce

Identifying the 5 key principles of design

Using lighting and signage effectively in a retail environment

The workshop is a great fun packed day of learning.

We will provide a certificate for completing the course, which is endorsed by The Learning Shop, North Kent College and Bluewater, and will be a great addition for personal development and to add to a CV.