VM Students Style Dartford’s Windows
Nearing the end of the 15 week Visual Merchandising Course in Modern Retailing the V.M students have had the opportunity to work with some of the retailers in Dartford Town Centre. Arranged through the Learning Shop’s relationship with Dartford Borough Council, the stores that have participated are Hollyrox Vintage and Ahadi Fashion.
At Hollyrox, the students worked closely with the business owners to create a look that best represented current trends that the brand are focussing on. There were two windows displays to focus on; one female and one male.
The female window originally had product hanging in it and a female mannequin outside of the store to attract the customers in. The second window had a male mannequin representing the brand and various other props including a sewing machine.
The students interacted with the owners and initially viewed the product, they then spent forty five minutes designing the window display before gaining approval to go ahead with the installation.
For the female window the students decided upon a vintage 70s theme, relating to the brand name ‘Hollyrox Vintage’ and based the window around a styled mannequin with oversize fur Gilet, vintage print dress and accompanying Fedora hat. The look was then complimented with a vintage print chair and sewing machine.
The male window focussed more on the most amount of stock in the store and the students decided upon a casual look with a smart polo t-shirt and chinos which were enhanced with folded bright hoodies and denim style satchels.
Owner Holly was extremely impressed with the look of the new windows and commented:
“Just want to say a big thank you to you and the students for our window display I’m really impressed and have had some great comments from customers about it!”
At Ahadi Fashion, the owner, Rosekate invited the students to practice their mannequin styling skills on six mannequins. The students decided to divide the windows into themes, one monochrome and one party wear ready for peak trading on the run up to Christmas. Promoting current dress styles from the brand the students maximised the impact of the window and also had the opportunity to add props to display accessories.
The students have found the experience beneficial and have been made aware of the parameters each retailer must work within to create the best visual window displays with the product and props that each business has.
If you are interested in taking part in the next Visual Merchandising Course please contact The Learning Shop on 01322 624455 or email firstname.lastname@example.org.