Visual Merchandising in Modern Retail

Day 1:

• History of Visual Merchandising

• In-store layouts, sightlines and prime selling spaces

• Using heights within window displays

• Tools and equipment

• Effective use of graphics and signage within displays

Day 2:

• Benefits of Visual Merchandising as a tool for trade

• Shop fronts and incorporating architecture as part of a display

• Key principles of window display design

• Colour palette analysis

Day 3:

• Visual Merchandising calendars

• Mystery shopping and Bluewater window analysis

• Seasons and fashion trends

• Planograms

The typical structure of each day is set out as follows:

Morning to Lunch (with time for a 20-minute morning coffee break):

– Theory/information – (e.g. understanding the background and history of Visual Merchandising)

– Looking at recent case studies

– Mini practical activities

Lunch Break (1 hour)

Afternoon:

– A practical task using Visual Merchandising tools – such as mannequins, clothes rails and designing your own window display.

This course will:

– help to build your portfolio of Visual Merchandising work.
– provide an insight of the history of visual merchandising, creative display design and working in the retail industry.
– offer opportunities to meet other creative individuals, share ideas and learn together.
– train within The Learning Shop, a leading provider of education and training in Kent.
– provide you with support, CV advice and employment opportunities within retail and hospitality at Bluewater.
– present you will a certificate, upon completion of the course.

Here at The Learning Shop, we have a medium sized room filled to the brim with props, clothes, mannequins and materials to create a perfect window design. Not only that, but we also have a large wall partition and fixtures, which can be designed by the learners, putting those creative skills to use.

1) A pen and pad.
2) A camera to take pictures of your work.