Day 1:
• History of Visual Merchandising
• In-store layouts, sightlines and prime selling spaces
• Using heights within window displays
• Tools and equipment
• Effective use of graphics and signage within displays
Day 2:
• Benefits of Visual Merchandising as a tool for trade
• Shop fronts and incorporating architecture as part of a display
• Key principles of window display design
• Colour palette analysis
Day 3:
• Visual Merchandising calendars
• Mystery shopping and Bluewater window analysis
• Seasons and fashion trends
• Planograms
The typical structure of each day is set out as follows:
Morning to Lunch (with time for a 20-minute morning coffee break):
– Theory/information – (e.g. understanding the background and history of Visual Merchandising)
– Looking at recent case studies
– Mini practical activities
Lunch Break (1 hour)
Afternoon:
– A practical task using Visual Merchandising tools – such as mannequins, clothes rails and designing your own window display.